Old Speckled Henry
Old Speckled Hen’s charming and witty fox, Old Speckled Henry, is fronting a social media campaign that takes Britain’s number one premium ale into the world of social media for the first time.
Having starred in numerous television ads on his quest to seek out something different, Old Speckled Henry is using Twitter to share his pearls of wisdom and wit on the world.
The curious fox’s foray into social networking comes at the start of a summer of celebration for Old Speckled Hen. The full bodied beer was originally brewed to commemorate the 50th Year of the MG Factory in Abingdon, Oxfordshire and took its name from the factory run-around which, being splattered in paint was affectionately known as the ‘Owld Speckled ‘Un’.
As the MG brand celebrates its 50th anniversary this year, Dom South, Marketing Director at Greene King, explains that it is fitting for Old Speckled Hen to be part of the commemorations.
“Old Speckled Hen is an iconic brand with a distinctive, quirky British personality – just like the MG and our very own Fox. That’s why we’ve chosen him to front our summer activity to celebrate our heritage in the year of the 50th anniversary of the MG.
“The Fox’s Twitter posts reflect his eccentricity and humour and we’ve no doubt will appeal to the many fans of Old Speckled Hen”.
Old Speckled Hen is brewed in Bury St Edmunds by Greene King, the country’s leading brewer and pub retailer with a heritage of brewing beer and running pubs which can be traced back over 200 years.
Old Speckled Henry, who can be followed on Twitter @speckledhenry, said that he will be tweeting regularly about life, the arts, links to odd stories and competitions.
Visit: http://www.oldspeckledhen.co.uk/ for more information.
