As part of its ongoing VIP marketing campaign, to encourage sampling and brand awareness in a variety of impromptu situations, Freixenet UK is sponsoring the Freixenet Scarlett Ballroom, one of the live stages at the Retro Festival (10-12 August, White Waltham Airfield, Berkshire).
Freixenet, itself with a heritage spanning 150 years, is tapping into the current vogue for all things vintage. The Freixenet Scarlett Ballroom and its decadent 1920s/30’s Vintage Ballroom theme will provide visitors to Retro Festival, one of the biggest vintage themed events in the UK, with an authentic ballroom experience.
The Freixenet Scarlett Ballroom will be reminiscent of a Shanghai dancehall. Sparkling chandeliers over the huge dance floor greet guests; a baby grand piano adds a touch of sophistication; a fabulous Chinese dragon over the bar and glowing lanterns evoke the glamour and optimism of the era.
Throughout the festival the ballroom will be the home of elegance and fun: during the day there will be dance displays and masterclasses in Lindy Hop, Charleston, Balboa and Swing and vintage DJs. The evenings will see the Freixenet Scarlett Ballroom come alive as an over-18s venue with a variety of period music and entertainment.
Artists such as King Candi and The Sugar Push, 52 Skidoo, The Old Time Swing Band and Annie Andrews will take to the stage, with comedy and burlesque completing the line-up.
Guests dressed in black-tie and their finest evening gowns will be able to sample Freixenet’s core Cavas Freixenet Cordon Negro and Freixenet Cordon Rosado, as well as sparkling vintage themed cocktails specially designed by Shaken and Stirred of Oxford.
“The Freixenet Scarlett Ballroom is a fabulous opportunity for the brand to engage with a wide audience in an elegant but fun environment,” commented Suzanne O’Hara, Head of Marketing at Freixenet UK.
“The Freixenet VIP campaign has encompassed a variety of events including cookery demonstrations and dance masterclasses, our sponsorship of one of the main attractions at Retro Festival provides an ideal vehicle to continue our experiential marketing campaign, alongside ongoing social media, PR and promotional activity. We are looking forward to an event which epitomizes the Freixenet brand tenets of glamorous fun and spontaneity”.