Luxury vodka brand, Belvedere has launched its most premium vodka to date; Belvedere’s Unfiltered is created from Dankowskie Diamond Rye, a superior “baker’s grade” rye, grown only on a very small number of farms in Poland’s Mazovia region.
The grain’s lower starch content and resultant lower yields allows its rich, full-flavored, rye characteristics to be fully and uniquely expressed in the raw spirit, a quality unique to Dankowskie Diamond Rye. In order to preserve this flavourful character the vodka is left unfiltered after distillation.
Belvedere Unfiltered has been created to drink neat, on the rocks or in a classic martini and is to be positioned as “a Vodka for Whisky drinkers” such is its depth and complexity of flavour.
The matt black bottle with gold detail design has been created to appeal to its target market – affluent male consumers – and its launch will see it partner with high end couture site, MrPorter.com and become the exclusive drinks partner of the MrPorter / Esquire & Jimmy Choo party during the inaugural London Collections: Men.
A 70cl bottle of Belvedere Unfiltered has an RRSP of £43.99, ABV of 40%, and is targeted at high end member’s clubs and bars and luxury retailers.